When is Black Friday?
Black Friday is the Friday after US Thanksgiving (the fourth Thursday of November), so it falls between November 23 and 29. Cyber Monday follows three days later. The countdown hits zero at midnight local time, though many retailers start deals earlier in the week.
Frequently asked questions
When is Black Friday 2026?
Black Friday 2026 is on Friday, November 27, 2026, and Cyber Monday is on Monday, November 30, 2026.
Why is it called Black Friday?
The name is usually explained as the day retailers move from loss (in the red) to profit (in the black), although the term first described heavy traffic in Philadelphia.